Media and Advertisement.

The current world is filled with lots of competitions. To adjust and to be on the race every organization has to struggle a lot, and due to such competitive situation no one thinks of ethics. As someone had said that “Sometimes unethical practices gives our ethical feedback”. This statement is adopted by today’s advertisement company throughout the world the strategy of today’s world of competition have take a shortcut with to approach the public. The first and the last thing which comes in the mind of the advertiser is about gaining profit name and fame within a particular second of advertisement which the forecast on behalf of any product to the public. For them there is no limit to shoe the false report and idea of their product. Not only one but all the advisements which are shown on a television =channel are un ethical. About 99% of advertisement are imaginary which are totally unethical to the real facts and reaming 1% deals with socialize Advertisement. The ration itself speaks volume about tha effect of unethical practices done by the advertisements by the agencies.

Today advertise are more popular throughout the world because of the way are showing to the public, he advertising focuses more to captures the attention and interest of the public, here they don’t thing about the effect on the people the only think to convince the people. Their agencies also know that people who are watching them are not Dum or stupid but on the other hand they are sure about human nature ”Believing what they are showing again and again and again”

As the people in an around are literate and the lifestyle have changed and the impact of the media have made an p[powerful effect and spacing the minds of people the public have become known to different varieties of brands. And if we see the brand name of any organization from cloths till kitchen appliances plays a vey important role. The media have convince the people in such a way that for people a brand is something which describe the personality of an individual.

For E.g.: The trend of using smart phone.

Many of the people who are having a smart phone are at least aware about the functions and application (app) which are usually installed smart phone. But still they carry it just to show other people that they are also something.

If we divide a category of three i.e. Men, Women & Childrens. Then we can come to knoe that after children women’s are the one who gets attracted towards the advertisements. If we look in an around all the women are using at least one of the product which is branded.

The example is of the fairness cream.

The advertiser are much aware about the weakness of each and every people and they are capable in selling out their product to the market. One thing is that through the public knows that all that shown in the television screen are fake but still go and purchase the same by spending the money. This is something we speak about cheating dome bt the company through the medium of advertisement, but still the people don’t oppose them.

The advertisement is not just cheating their consumer but they are effectively changing the mind set of people related to the color completion looks, Style, food and so on. Find this have made an greater impact on the minds of people.

The best example is : Maggie’s 2 kin ad all of us have cooked Maggie at least once on our life do it really take 2 min to cook….?

The answer is no….it take more than 5 min to cooked up a Maggie this is a p[art of the effect made by the advertisement. another impact is of the color completion. If we look into the advertisement related to fairness cream then they are showing the individual with dark completion with lack of confidence and reserved character but after using the particular cream that girl gains confidence… After watching such advertisement teenagers who are so sensitive by their age also thing that if they are dark they will not have any place in society.

In today’s growing century were we are totally dependent on the technology and media. We will never going to escape such advertisement. But we can control ourselves.