Media and Advertisement.

The current world is filled with lots of competitions. To adjust and to be on the race every organization has to struggle a lot, and due to such competitive situation no one thinks of ethics. As someone had said that “Sometimes unethical practices gives our ethical feedback”. This statement is adopted by today’s advertisement company throughout the world the strategy of today’s world of competition have take a shortcut with to approach the public. The first and the last thing which comes in the mind of the advertiser is about gaining profit name and fame within a particular second of advertisement which the forecast on behalf of any product to the public. For them there is no limit to shoe the false report and idea of their product. Not only one but all the advisements which are shown on a television =channel are un ethical. About 99% of advertisement are imaginary which are totally unethical to the real facts and reaming 1% deals with socialize Advertisement. The ration itself speaks volume about tha effect of unethical practices done by the advertisements by the agencies.

Today advertise are more popular throughout the world because of the way are showing to the public, he advertising focuses more to captures the attention and interest of the public, here they don’t thing about the effect on the people the only think to convince the people. Their agencies also know that people who are watching them are not Dum or stupid but on the other hand they are sure about human nature ”Believing what they are showing again and again and again”

As the people in an around are literate and the lifestyle have changed and the impact of the media have made an p[powerful effect and spacing the minds of people the public have become known to different varieties of brands. And if we see the brand name of any organization from cloths till kitchen appliances plays a vey important role. The media have convince the people in such a way that for people a brand is something which describe the personality of an individual.

For E.g.: The trend of using smart phone.

Many of the people who are having a smart phone are at least aware about the functions and application (app) which are usually installed smart phone. But still they carry it just to show other people that they are also something.

If we divide a category of three i.e. Men, Women & Childrens. Then we can come to knoe that after children women’s are the one who gets attracted towards the advertisements. If we look in an around all the women are using at least one of the product which is branded.

The example is of the fairness cream.

The advertiser are much aware about the weakness of each and every people and they are capable in selling out their product to the market. One thing is that through the public knows that all that shown in the television screen are fake but still go and purchase the same by spending the money. This is something we speak about cheating dome bt the company through the medium of advertisement, but still the people don’t oppose them.

The advertisement is not just cheating their consumer but they are effectively changing the mind set of people related to the color completion looks, Style, food and so on. Find this have made an greater impact on the minds of people.

The best example is : Maggie’s 2 kin ad all of us have cooked Maggie at least once on our life do it really take 2 min to cook….?

The answer is no….it take more than 5 min to cooked up a Maggie this is a p[art of the effect made by the advertisement. another impact is of the color completion. If we look into the advertisement related to fairness cream then they are showing the individual with dark completion with lack of confidence and reserved character but after using the particular cream that girl gains confidence… After watching such advertisement teenagers who are so sensitive by their age also thing that if they are dark they will not have any place in society.

In today’s growing century were we are totally dependent on the technology and media. We will never going to escape such advertisement. But we can control ourselves.

Children are attracted to media violence and pornography

Today 's most beloved companion to loneliness among younger families moving into the psyche of children who today is being served , it is a matter of deep concern . It should not be overlooked anymore in an environment of falling values ​​and moral decay TV show on the atrocious murders , thefts - robbery new - new ways insects to human life - have added fuel to the fire scene with dandelion equivalent Kucne are . Commercial channels only aim is to earn money today . Such programs , which accumulate more and more advertising , as their objective . Regardless of any worries they are not bothered by it .

Promote superstitions and taboos

This is why the commercial channels to the country and society is no commitment and no moral responsibility . Violence of the king , never the ' number one hero violence on the screen to show the reality presentation about the argument that we are on the same screen . Many argue it is only logical to see if that seems plausible , but what really Shivam always , always is a pi ? From past incidents of violence and crime clearly shows that adolescent and juvenile offenders when they took their inspiration from the films . He himself has admitted it . Impact they have on the children's subconscious . If it was not in time to wipe the fate of the young generation will be worse . Social and moral responsibility with television in its early days was gone . Black & White TV had such a negative effect on the eyes , the brain , the Censor Board was doing its job honestly . Week were shown a feature film , she too clean - clean the whole family could watch together .

said. Battle Weapons - Weapons were also the common people, especially children, were out of reach . These kids were not interested . Was whose , they were large mature mind , including sheep and goats was identified . It is different today . TV has become so popular that television is the primary needs of everyone without even today can not imagine any home TV today not only in cities but also towns , villages small - sneaked have any in the smallest homes . When your child comes home from the hospital with the birth of the TV finds further . Like - He 's big , he's laugh - even though the television itself learns to cry . Emotional scene and again and again to see the spectacle of death - Given that feelings seem to be void , full stop to feel the power of his imagination .

Catastrophic effects on children

It reported a total of 23 countries including India, 5000 was prepared on the basis of the opinion of the children . The highlights of the international cultural study were the following: -

- Globally media , especially television plays a role in the child's life ?

- Why children are attracted to media violence - violence in the media and cultural influence kids to be aggressive and sexual violence levels individually are ?

Aside atmosphere of violence , war , crime and other side effects with aggressive media technology to develop synergies both are sitting ?

The answers to all these questions by children to study showed that 91 per cent of children spend an average of three hours a day in front of television . In areas where it has been studied , it was found that the most powerful source of information and entertainment is the television itself .half an hour , for sports Dedhgnta , fifteen minutes to spend with friends , spend two hours reading and music . Most children are happy at Bahir reconcile this situation . It is another matter that his conscience is something else . Some children have been found deep problems stemmed from the struggle with emotional turmoil and stir in some deep Tnhaiyon truly do not relate to life , do not feel the sweetness of relationships . TV lifeless pictures , elusive character of their support is reduced .

Children around the world - their films here mainly want to be macho hero as violent movies , because he is their ideal future . Today every citizen is Karttwy worrying about the future . Children get a healthy environment , then Unkisoc be in the right direction . The development of their personality to the country on the path to progress . Therefore, the children joined the literary and social institutions and cultural organizations, women's organizations etc. discussions , seminars and conventions should Jagani conscience .

Corruption within the Media.

The three pillars of democracy - legislature , judiciary , and executive anti social and civic activities , we often tend to focus on his corruption , but corruption within the media , sexual Pipasaon , and the alleged commission of the media on journalists or media there is rarely discussed . This does not mean that there are pious people working in the media sector and left no stone unturned in making anti-people . If everything goes well , even though the view from above , but a waste of system other three pillars of democracy, the role of the legislature is not subordinated .

In modern democracy, legislature , executive and judiciary to monitor the concrete role of the media in front of the people so that the true picture of society and society is taken . It was , and still is . But in the last 15-20 years, the role of the media , he just can not be said for any civilized society . Executive, legislative and judiciary often casting aspersions on the media inside the hole so that it is now hardly to be filled . In other areas of society and the way the system is spread corruption , sex 're seeing , is engaged vying to be rich , that too many people are involved in the media . The tin is opened , then it will face a new set of democracy .

The three pillars of democracy - legislature , judiciary , and executive anti social and civic activities , we often tend to focus on his corruption , but corruption within the media , sexual Pipasaon , and the alleged commission of the media on journalists or media there is rarely discussed . This does not mean that there are pious people working in the media sector . Plunder and corruption in the country's media are also second to none . Can be a long list of journalists who act as pimps by prostitute media have made themselves rich . In the case of sexual politics in the last few years has been witness too . Many others are still suffering the brunt of the sin of sex . But a large group of journalists in this sex game is also included. Television media, or print media or any other media Kamuk female - male journalists have been piling up . They are often discussed in the media and among journalists is certain that such and such a man has an affair with . The video is a certain journalist . Where to get information that can be said with solid evidences that 18-20 Purus - journalists pictorial evidence of erotic character and is very close to sex .

Meanwhile, a large group of journalists are working in the role of brokerage . Does a mirrored brokerage leaders , no bureaucracy . If a practitioner 's shoes politicians and bureaucrats raises again the ` goods ' role in providing happy . Rs one lakh a line of journalists who have neither the means nor the public concerns of society . That means only a certain class and joining materials . More than two dozen journalists in the NDA government leaders and ministers wandered to the broker . Politicians and businessmen had set their prices to match . The situation was also reflected in the UPA government . National or state level , when compared to their contribution to journalism, then this will have to contact them for information . But one thing is hundred percent true that millions are the owner of such alleged reporter or editor . Working on national and regional levels, you would know that dozens of journalists who are only used for the brokerage banner .

A big truth will emerge . And then people will know that democracy on the shoulders of those who have the task of guarding his entire reality is? The ills that are prevalent in society - such as sectarianism , racism , HIGH - vile , regionalism , rich - poor , absorbent - Exploited , fraud , sex , are rife in the media . But this situation endures ? Recently by some stretch corruption in the media , has started work on sexuality . The group is listed as journalists who are carriers of property are made millions in recent years .

The state also has some of the country where house to house magazines are derived from the letters . Some states license where most of the TV channels . The note on journalists and journalism No man should go pop . Neither of the mass anti- publish news journalist , nor anti leader . The truth is that the minister - MPs , MLAs and journalists of the loop Z The funds provide four to five times a year . Assembly elections in some states during the last days I got to see it face to face . The MP , the Minister , the councilor , were all saying that they give money to journalists and news can not go without asking him about them .

Journalists in this country which is reportedly the highest and richest state come from ? It may be the subject of an investigation . Not that journalists should not live better lives . But then that is the law of society, every man to his job with honesty and dignity of their Peshen maintained . But that is not happening . Honesty can only fill . But to be standing in class and have ऐyyasi will then be discredited profession itself .

Media "Real or Fake"

Recent high profile debates around the freedom and possible regulation of the press in the aftermath of the Leveson inquiry, alongside those relating to online misogyny on social media have highlighted the need for deeper engagement with the ethical relations grounding our relationship with media. This collection is a timely series of contributions from a range of philosophers and communications scholars seeking to engage with a set of questions about what it would mean to think of an ethics of media, as distinct from what seems to be the increasingly outdated legalism of “media ethics”.

Contributions to the first section, “Framings”, interrogate paradigmatic ethical frames of deontology (goodness grounded in right, as in Kant’s categorical imperative); consequentialism (ethics grounded in good consequences of actions, e.g. utilitarianism); and finally virtue ethics, which attempts at a synthesis through escape, by asking the question “what does it mean to speak of right and wrong?” As editor Nick Couldry puts it, ‘Since media, distinctively, link people living parallel lives in multiple places into the same causal nexus…how should any of us act ethically within and through media?”

Roland Arnett’s chapter proposing a connection between the question of media ethics to that of heterodox traditions. Using Hannah Arendt’s moral philosophy, Arnett asks “How can the media assist in understanding multiple traditions through the complex interplay of history, authority and freedom that frames these different traditions?” answering that “If we are interested in a public arena shaped by media ethics…then the focus on learning about what we do not know is central to the diversity of opinions in the public square”. Such a position takes into account both the novelty of new media technologies whilst recognizing that, fundamentally, ways of (ethically) approaching their use can be drawn from a wealth of existing literatures on the role of the public sphere in the production of ethics.

Clifford Christians’ and Stephen Wards seek to rescue a notion of “Anthropological moral realism” through a navigation between moral pluralism and monism, curiously chooses to describe the former as typified by an “anything-goes” relativism, whilst the latter stands for a rigid code-following. This seems a rough and ready typology and ignores strands of–particularly continental–moral philosophy regarding moral relativism as simply another species of monism. This can be evidenced, for example, in various strands of Zizekian argument regarding the hegemony of tolerance, itself a deeply ideological position presenting itself as post-ideological.

Roy Brand & Amit Pinchevski’s chapter on “The ethics of seeing” and the immediately following contribution by Piotr Szpuanr on the “about-to-die” image both engage with the ethical philosophy of Levinas in relation to production and consumption of media images. The former quite rightly point to the Levinian “face” as operating at a level of complexity far deeper than that of the visual image, as both noun and verb; “a concept that includes both an appearance and a relation with what shows itself through the appearance”. Szpunar offers a close reading of a particular image, that of the Tunisian fruit seller Mohammed Bouazizi whose death arguably sparked off the Arab spring. Reflecting on the manner in which the “face” of Bouazizi, close to death, creates an ethics of “interruption”, which “’speaks’ to us, it unsettles the reader, disrupting her complacency in being.”

Given this extensive engagement with Levinas then, it is unusual that what the second section “Interfaces” lacks is reference to the phenomenology immanent to media technologies an embodied element of ethics. Missing too is reference to the German school of media technologies-as-prosthetics, exemplified by Freidrich Kittler, Wolfgang Ernst and others. Joanna Zylinska’s chapter on the spectrum of narcissism inherent to blogging and social media does begin to hint at these issues, through reference to the view argued for by Bernard Steigler that “any technical instrument registers and transmits the memory of its use…technology becomes a condition of our relationship to the past.”

Final sections on “Mediations” and “Practices” engage with more practical aspects of the meaning of ethical subjectivity in a variety of case studies. Peter Lunt and Joseph Livingston offer an extraordinary meta-ethical examination of an episode of The Jeremy Kyle Show. Resisting a simplistic normative critique and instead employing a sophisticated analysis of the subject positions allowed, and disallowed, within the construction of an individual media text. Such an approach “enables us to make sense of interactions in terms of their different positions—not so much on what is right or wrong but on what constitutes ‘rightness’ or ‘wrongness’

Ethics of Media is clearly the product of an intense academic engagement between scholars within a fruitful area of debate. In a sense, it perhaps tries to cover too much ground, even for a collection. If a single thread runs through these contributions though, it would be the ethical phenomenology of Levinas is more germane to the construction of an ethics of media, as it tries to escape the deontology/consequentialist/virtue ethics triad. The complication and collapsing of proximity as a condition for ethics brought about by media technologies certainly require new ways, perhaps even impossible ways of thinking about ethics. This collection is a welcome first step in that process.

Global Media and its Ethics.

Global media ethics aims at developing a comprehensive set of principles and standards for the practice of journalism in an age of global news media. New forms of communication are reshaping the practice of a once parochial craft serving a local, regional or national public. Today, news media use communication technology to gather text, video and images from around the world with unprecedented speed and varying degrees of editorial control. The same technology allows news media to disseminate this information to audiences scattered around the globe

Despite these global trends, most codes of ethics contain standards for news organizations or associations in specific countries. International associations of journalists exist, and some have constructed declarations of principle. But no global code has been adopted by most major journalism associations and news organizations.

In addition to statements of principle, more work needs to be done on the equally important area of specific, practice guidelines for covering international events. An adequate global journalism ethics has yet to be constructed.

The global media debate.

The idea of a global media ethics arises out a larger attempt change, improve or reform the global media system to eliminate inequalities ion media technology and to reduce the control of global media in the hands of minority of Western countries. This attempt to re-structure the media system have been controversial, often being accused of being motivated by an agenda to control media or inhibit a free press. The debate continues today.
Beginning in the 1970s, there was an attempt to establish a “New World Information and Communication Order (NWICO)” prompted by concerns that Western media and its values were threatening the cultural values in non-Western, developing nations. The main players in NWICO were non-aligned nations, UNESCO, and the Sean McBride Commission. The recommendations of the McBride report in 1980, One World, Many Voices, outlined a new global media order. The report was endorsed by UNESCO members. The USA and Great Britain left UNESCO in the early 1980s in opposition to NWICO.
The dream of a set of principles and policies for equitable and responsible dissemination of information worldwide has not died. More recently, the United Nations has held two meetings of a movement called “World Summit on the Information Society.” At a summit in Geneva in December 2003, 175 countries adopted a plan of action and a declaration of principles. A second summit was held in Tunisia in November 2005 which looked at ways to implement the Geneva principles. At the heart of the summits’ concerns was the growth of new online media and the “digital divide” between the Global North and South.
On the history of the NWICO debate, see Gerbner, G. & Mowlana, H. & Nordenstreng, K., eds., The Global Media Debate. Norwood, NJ: Ablex Publishing, 1999.
The attempt to reform the global media system is much wider in scope than an attempt to construct a global media ethics. The former looks at what norms should guide media practitioners when they face difficult decisions on what to report. The latter goes beyond ethical reflections to include the economics, politics, and technology of media.

New stage in journalism ethics.

Since the birth of modern journalism in the 17th century, journalism has gradually broaden the scope of the people that it claims to serve — from factions to specific social classes to the public of nations. The journalistic principle of “serving the public interest” has been understood, tacitly or explicitly, as serving one’s own public, social class or nation. The other principles of objectivity, impartiality and editorial independence were limited by this parochial understanding of who journalism serves. For example, “impartiality” meant being impartial in one’s coverage of rival groups within one’s society, but not necessarily being impartial to groups outside one’s national boundaries.
Global journalism ethics, then, can be seen as an extension of journalism ethics — to regard journalism’s “public” as the citizens of the world, and to interpret the ethical principles of objectivity, balance and independence in an international manner.  Journalism ethics becomes more “cosmopolitan” in tone and perspective.

DIGITAL media and its Ethical Problems

I have choose this post because its strongly represent what Media Ethics is.

Digital media ethics deals with the distinct ethical problems, practices and norms of digital news media. Digital news media includes online journalism, blogging, digital photojournalism, citizen journalism and social media. It includes questions about how professional journalism should use this ‘new media’ to research and publish stories, as well as how to use text or images provided by citizens.

A revolution in ethics.
A media revolution is transforming, fundamentally and irrevocably, the nature of journalism and its ethics. The means to publish is now in the hands of citizens, while the internet encourages new forms of journalism that are interactive and immediate.

Our media ecology is a chaotic landscape evolving at a furious pace.  Professional journalists share the journalistic sphere with tweeters, bloggers, citizen journalists, and social media users.
Amid every revolution, new possibilities emerge while old practices are threatened. Today is no exception. The economics of professional journalism struggles as audiences migrate online. Shrinkage of newsrooms creates concern for the future of journalism. Yet these fears also prompt experiments in journalism, such as non-profit centers of investigative journalism.

A central question is to what extent existing media ethics is suitable for today’s and tomorrow’s news media that is immediate, interactive and “always on” – a journalism of amateurs and professionals. Most of the principles were developed over the past century, originating in the construction of professional, objective ethics for mass commercial newspapers in the late 19th century.


We are moving towards a mixed news media – a news media citizen and professional journalism across many media platforms. This new mixed news media requires a new  mixed media ethics – guidelines that apply to amateur and professional whether they blog, Tweet, broadcast or write for newspapers. Media ethics needs to be rethought and reinvented for the media of today, not of yesteryear.