The current world is filled
with lots of competitions. To adjust and to be on the race every organization has
to struggle a lot, and due to such competitive situation no one thinks of
ethics. As someone had said that “Sometimes unethical practices gives our
ethical feedback”. This statement is adopted by today’s advertisement company
throughout the world the strategy of today’s world of competition have take a shortcut
with to approach the public. The first and the last thing which comes in the
mind of the advertiser is about gaining profit name and fame within a
particular second of advertisement which the forecast on behalf of any product
to the public. For them there is no limit to shoe the false report and idea of
their product. Not only one but all the advisements which are shown on a
television =channel are un ethical. About 99% of advertisement are imaginary
which are totally unethical to the real facts and reaming 1% deals with
socialize Advertisement. The ration itself speaks volume about tha effect of
unethical practices done by the advertisements by the agencies.
Today advertise are more
popular throughout the world because of the way are showing to the public, he
advertising focuses more to captures the attention and interest of the public,
here they don’t thing about the effect on the people the only think to convince
the people. Their agencies also know that people who are watching them are not Dum
or stupid but on the other hand they are sure about human nature ”Believing
what they are showing again and again and again”
As the people in an around
are literate and the lifestyle have changed and the impact of the media have
made an p[powerful effect and spacing the minds of people the public have
become known to different varieties of brands. And if we see the brand name of
any organization from cloths till kitchen appliances plays a vey important
role. The media have convince the people in such a way that for people a brand
is something which describe the personality of an individual.
For E.g.: The trend of using
smart phone.
Many of the people who are
having a smart phone are at least aware about the functions and application
(app) which are usually installed smart phone. But still they carry it just to show
other people that they are also something.
If we divide a category of
three i.e. Men, Women & Childrens. Then we can come to knoe that after
children women’s are the one who gets attracted towards the advertisements. If
we look in an around all the women are using at least one of the product which
is branded.
The example is of the
fairness cream.
The advertiser are much aware
about the weakness of each and every people and they are capable in selling out
their product to the market. One thing is that through the public knows that
all that shown in the television screen are fake but still go and purchase the
same by spending the money. This is something we speak about cheating dome bt
the company through the medium of advertisement, but still the people don’t
oppose them.
The advertisement is not just
cheating their consumer but they are effectively changing the mind set of
people related to the color completion looks, Style, food and so on. Find this
have made an greater impact on the minds of people.
The best example is :
Maggie’s 2 kin ad all of us have cooked Maggie at least once on our life do it
really take 2 min to cook….?
The answer is no….it take
more than 5 min to cooked up a Maggie this is a p[art of the effect made by the
advertisement. another impact is of the color completion. If we look into the
advertisement related to fairness cream then they are showing the individual
with dark completion with lack of confidence and reserved character but after
using the particular cream that girl gains confidence… After watching such
advertisement teenagers who are so sensitive by their age also thing that if
they are dark they will not have any place in society.
In today’s growing century
were we are totally dependent on the technology and media. We will never going
to escape such advertisement. But we can control ourselves.